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Alfred Mercier
Designing learning programmes is not so different from marketing itself; it requires vision, insight, targeting, ideas, experiences, channels, measurement, and of course, investment. And whilst the audience and the nature of the experiences may be different, people still need to be engaged on a human level if they are to be inspired and equipped to step-change their performance.
Learning design starts with the fundamental question of what we’re trying to help people to do better, or differently. This drives the design of any learning programme or individual experience and should also inform the evaluation of its impact. As the world of work and of workplace learning continues to evolve, so the design of learning programmes must adapt to meet the needs of teams and remain relevant.
Gain insight into organisational and team needs from a skills and behaviours perspective, and define the audience and goals of the programme.
Design the connected programme of experiences and resources along with a creative identity.
Develop the individual experiences and resources, including all learning content, activities and materials (physical or digital).
Run the programme, deploy resources, measure and evaluate.
We have learning experience across a range of marketing disciplines:
We ran a global capability program focused on the fundamentals of brand building and creative effectiveness, including a suite of core tools, delivered across multiple regions and markets annually.
Can you help us measure the impact of a learning programme?
Measuring the impact of any capability programme is crucial - it can also be challenging. We work with you to define success criteria upfront and ensure the programme includes meaningful ways to evaluate the impact on behaviour and performance.
What’s your approach to blended learning - do you offer digital and virtual as well as in-person?
Yes - we design programmes that blend live workshops and virtual sessions with digital content, self-directed resources and on-the-job tools, partnering with digital specialists where necessary. The mix depends on your context, culture and what will drive the best engagement and outcomes.
Do you create customised content or use existing modules?
Typically we create bespoke experiences and resources, as we believe learning has greatest impact and applicability when it's placed in the context of the particular industry, ways of working and culture of the organisation. Whilst we draw on proven approaches to both marketing and learning, each programme is designed to meet the unique needs of the organisation.
Question Four
