Reef was founded by Ed Millard, following an extensive career in consumer goods marketing and strategic consulting, initially at the leading capability consultancy, Brand Learning, and latterly as a Principal Director of Accenture’s marketing transformation practice. Ed has led a broad range of marketing capability initiatives and programmes, from assessment and strategy through to design and execution, with several leading global companies across consumer goods and life sciences, including Kellogg, Bacardi, Kimberly-Clark, PepsiCo, Heineken, Haleon, Novartis, GSK and Pfizer.
Reef specialises in supporting businesses and teams through marketing transformation, helping to develop the marketing capabilities and strategies to create customer value and drive long-term growth.
The Reef family extends to a select group of trusted marketing capability consultants and designers, enabling us to provide the right combination of expertise and experience for any given project.
We understand the power of marketing as a driver of business performance and are passionate about unlocking the potential in people to achieve the impact and reward they deserve. But in a rapidly transforming world, with so many demands and expectations, it’s more important than ever that people have the direction, support and motivation to prosper.
We pride ourselves on our collaborative approach and a determination to bring joy to the partnership and the creative process. We take time to understand the unique culture of each organisation and the goals and motivations of the audience we’re trying to win over. Without that, we can never achieve the change and impact that’s needed.
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Ensuring the excellence and impact of our work makes a tangible difference to the capability and performance of individuals, teams and businesses.
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Forming long-lasting partnerships with people and teams in a spirit of openness and enjoyment.
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Embracing new thinking and fresh ideas to engage teams in valuable and memorable ways.
