We help companies to up their marketing game by enabling teams to thrive, grow and perform.

We bring our know-how in marketing, capability and learning to design marketing processes and performance-building experiences that allow diverse talents to combine and flourish.

What We Do

Capability, Change & Strategy Consulting

We take a holistic approach to building organisational, team and individual capability in the following ways:

01

Marketing Process Design

We design straightforward approaches, frameworks, processes and tools that clarify and guide how the work gets done, driving efficiency and allowing teams to get on with the thinking and the creativity.

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02

Learning Experiences & Resources

We create and run learning experiences that change mindsets and build skills, supported by on-the-job resources to make a lasting impact on performance.

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03

Strategy Catalyst Workshops

We design and facilitate collaborative workshops to address particular business needs, providing the guidance, challenge and refinement to get to the right outcome.

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Marketing disciplines we cover

We build marketing capabilities across a broad range of marketing disciplines, with a primary focus on consumers goods, healthcare, and life sciences industries.

Customer-centricity & Insight

Brand Positioning & Idenity

Marketing Strategy & Planning

Brand Building

Brand Experience & Customer Engagement

Creativity

Measurement & Evaluation

Commercial Acumen

Behaviours

Get a feel for our work

Enabling omnichannel connected experiences

We designed a new brand experience planning process and set of tools for Kellogg Europe, launched through a series of events and learning sessions, supported by a comprehensive on-the-job guide and toolkit.

Inspiring new brand guardians and ambassadors

We created the Cheez-It Academy to immerse cross-functional colleagues into the wonders of the Cheez-It brand and how to drive growth of this $1bn snacking giant in new global markets.

Embedding the fundamentals of brand building

We ran a global capability program focused on the fundamentals of brand building and creative effectiveness, including a suite of core tools, delivered across multiple regions and markets annually.

Building connections along the patient journey

We worked with this leading vascular treatment clinic’s cross-functional leaders to devise a patient engagement strategy, identifying patient insights, goals, content themes and touchpoints along the patient journey.

Working with Reef

“I’ve known Ed for a number of years and he’s a tremendous professional. We have greatly benefited from his support and partnership as a client on a number of projects. Ed’s superpowers are finding the simple in the complex, being a 1st class collaborator and delivering impact in a short timeframe. He’s a pleasure to work with and a great guy.”

Paul Humphries, CMO, Kellogg Europe

“Reef are an absolute pleasure to work with, consistently bringing clarity and structure to complex challenges. Ed navigates effortlessly across diverse stakeholders, fostering collaboration to achieve the best outcome for our business.  His strong marketing acumen and great sense of humour make him a great partner but also a delight to work with. I cannot recommend him highly enough.”

Phil Wilkinson, Senior Director Omnichannel Commerce & Experience, Kellogg Europe

“Reef have been an invaluable strategic partner for our business, helping us to think through and articulate our patients’ journey in a deeper and more meaningful way.  Ed brings a thoughtful and structured approach to our working sessions that always brings the best out in our team. Today our brand messaging is tailored to the different stages of patients’ decision-making and we are seeing growing demand for our treatment as a result.”

·      Jason Powell, Co-Founder UK Vein Clinic

"Reef have been instrumental in the upskilling of our global marketing organisation to drive sustained brand growth.  The Brand Building Fundamentals program is THE foundational marketing course at Kellogg and has provided the platform for our brand-building successes in recent years."

Brendan McGinn, Director Global Marketing Capability, Kellogg

Work with Reef.

We’d love to talk about your needs and how we could help.

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